Marketing messages
Offers, launches and festive wishes. Charged per delivered message at Meta's marketing rate for India.
GUIDE Pricing guide
WhatsApp Business API pricing in India, explained simply.
Understand exactly what you pay Meta per message, what is free, and how AutoChatly plans fit in, so there are no surprises on your bill.
✓ Official WhatsApp Business API✓ Free plan✓ Hindi & English support
Quick answer
WhatsApp Business API pricing in India has two parts: your platform plan and Meta's per-message charges. Meta charges for each delivered marketing, utility and authentication template, with marketing costing the most. Service replies within 24 hours of a customer message are free. AutoChatly plans start free.
Updated 23 Oct 2026 · AutoChatly teamWhat you get
Everything you need, in one place.
Utility messages
Order, payment and delivery updates. Lower rate, and free when sent inside an open customer service window.
Authentication
One-time passwords for login and verification, charged at Meta's authentication rate.
Service replies: free
When a customer messages you, your replies for the next 24 hours are free.
How Meta charges for WhatsApp messages
Meta prices the WhatsApp Business API per delivered template message. The price depends on the message category and the recipient's country code. For Indian numbers, marketing templates cost the most, utility and authentication templates cost less, and free-form replies inside the 24-hour customer service window cost nothing.
Meta publishes the latest rates on its WhatsApp pricing page. AutoChatly shows Meta's charges separately from your plan.
How to keep your WhatsApp bill low
- Reply fast. Answers within 24 hours of a customer message are free, so a quick inbox saves money.
- Use utility templates for updates. Order and delivery updates should be utility, not marketing.
- Segment campaigns. Send offers to the customers most likely to buy instead of everyone.
- Use Click-to-WhatsApp ads. Conversations started from these ads come with a free messaging window.
AutoChatly plans
Start on the Free plan with 500 contacts. Paid plans add more contacts, team members, chatbot flows and bot replies. All plans are billed monthly in rupees and you can cancel any time.
Pricing
Simple plans in rupees.
Prices in INR, taxes as applicable. Meta's WhatsApp message charges are billed separately.
FAQ
Questions, answered.
How much does a WhatsApp marketing message cost in India?
Meta sets a per-message rate for marketing templates delivered to Indian numbers, which changes from time to time. Check Meta's official pricing page for the current rate; AutoChatly adds no hidden per-message fee on top of its plans.
Are customer replies free on WhatsApp Business API?
Yes. When a customer messages you, a 24-hour customer service window opens and your free-form replies in that window are free.
Is there a monthly fee for WhatsApp Business API?
Meta does not charge a monthly fee. Your platform charges its plan fee; AutoChatly has a free plan and paid plans from the pricing table on this page.
Do I pay Meta through AutoChatly?
Meta bills message charges to the payment method on your WhatsApp Business Account. Your AutoChatly plan is billed separately.
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