GUIDE WhatsApp Business API

The WhatsApp Business API for Indian businesses, without the complexity.

Get official API access in minutes through Facebook, then send campaigns, automate replies and support customers from one simple dashboard.

✓ Official WhatsApp Business API✓ Free plan✓ Hindi & English support
Quick answer

The WhatsApp Business API is Meta's official way for businesses to message customers at scale. Unlike the WhatsApp Business app, it supports bulk broadcast templates, chatbots, multiple agents on one number and integrations. In India you access it through a Meta Business Solution Provider or Tech Provider such as AutoChatly.

Updated 23 Oct 2026 · AutoChatly team
What you get

Everything you need, in one place.

Official and secure

Built on Meta's WhatsApp Cloud API with Embedded Signup. Your number stays yours.

Broadcast at scale

Send approved templates with names, images and buttons to thousands of opted-in customers.

Many agents, one number

Your whole team replies from a shared inbox instead of passing one phone around.

Automation built in

Keyword auto-replies, no-code chatbot flows and AI-written replies are included.

How it works

Live in 3 simple steps.

Create your free account

Name, email and WhatsApp number. You land in your dashboard on the Free plan in 30 seconds.

Connect WhatsApp with Facebook

Log in with Facebook and pick your number. As a Meta Tech Provider we handle the API setup.

Let AI set you up

AI writes your first templates and auto-replies from your website, then you send your first campaign.

WhatsApp Business app vs WhatsApp Business API

The free WhatsApp Business app works for one person on one phone. Once you have more customers than you can reply to by hand, or more than one person answering chats, you need the WhatsApp Business API.

NeedWhatsApp Business appWhatsApp Business API
Users on one numberLimited linked devicesUnlimited agents through a shared inbox
Bulk messagesBroadcast lists of contacts who saved your numberApproved templates to any opted-in customer
Chatbots and automationBasic greeting and away messagesFull chatbot flows, AI replies, integrations
Green tick verificationNot availableCan apply once eligible

How to get the WhatsApp Business API in India

With AutoChatly you don't need to apply to Meta yourself. Create a free account, click Connect WhatsApp, log in with the Facebook account that manages your business, choose or create a WhatsApp Business Account and verify your number with an OTP. The whole process usually takes under 10 minutes.

What you need before you start

  • A Facebook account with access to your business (or create a Meta Business account during signup).
  • A phone number that can receive an SMS or call, and that is not active on the regular WhatsApp app.
  • Your business name and website or social page.

WhatsApp Business API pricing in India

You pay two things: your AutoChatly plan (there is a free plan) and Meta's per-message charges for templates you send. Read our WhatsApp API pricing guide for how Meta charges by message category.

Pricing

Simple plans in rupees.

Free

₹0 forever
  • 500 contacts
  • 1 team member
  • 2 chatbot flows
Start free

Startup

₹3,999 /month
  • 10,000 contacts
  • 2 team members
  • 5 chatbot flows
Get started
MOST POPULAR

Growth

₹8,999 /month
  • 50,000 contacts
  • 5 team members
  • 15 chatbot flows
Get started

Business

₹19,999 /month
  • 2,00,000 contacts
  • 20 team members
  • 50 chatbot flows
Get started

Prices in INR, taxes as applicable. Meta's WhatsApp message charges are billed separately.

FAQ

Questions, answered.

Is the WhatsApp Business API free in India?

Access to the API through AutoChatly starts with a free plan. Meta charges per message for marketing, utility and authentication templates, while replies within the 24-hour customer service window are free.

How long does WhatsApp Business API approval take?

With Embedded Signup most businesses connect a number in under 10 minutes. Message templates are usually reviewed by Meta within minutes to a few hours.

Can I keep using WhatsApp on my phone?

A number used on the API cannot be used on the regular WhatsApp app at the same time. Your team replies through the AutoChatly inbox on web and mobile browsers instead.

Do I get the green tick?

The green tick (Meta Verified or official business account) is granted by Meta to notable, verified brands. You can apply through your Meta Business settings once you are live on the API.

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