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WhatsApp message templates for business

Ready-to-use messages for orders, payment reminders, offers, appointments and follow-ups, in English and Hindi. Written to follow Meta's template rules, so they get approved.

Marketing Every business

Welcome a new customer

Send right after someone saves your number or buys for the first time.

Show me offersTalk to us
Utility Every business

Order confirmed

Confirm an order as soon as it is placed.

Utility Every business

Order on the way

Tell the customer their order has left.

Utility Every business

Payment reminder

Remind about a pending bill or invoice.

Utility Every business

Payment received

Thank the customer after a payment.

Utility Every business

Appointment reminder

Remind a customer of a booking a day before.

ConfirmReschedule
Marketing Every business

Ask for feedback

A day after a purchase or visit.

Loved itIt was okayNot happy
Marketing Every business

Festival offer

Diwali, Holi, Eid, New Year and other sale days.

Shop nowNot interested
Marketing Every business

We miss you

Win back customers who have not bought in a while.

Show meNot now
Authentication Every business

Login / OTP code

Send one-time passwords for login or verification.

Copy code
Utility Pharmacy & clinic

Medicine refill reminder

Before a customer’s monthly medicines run out.

REFILLCall me
Utility Pharmacy & clinic

Order ready for pickup

When a prescription order is packed.

HOMEI will pick up
Utility Pharmacy & clinic

Doctor appointment booked

Confirm a clinic or lab booking.

Utility Pharmacy & clinic

Lab report ready

When test results are available.

REPORT
Marketing Pharmacy & clinic

Health check-up offer

Promote check-up packages or discounts.

Book nowNot now
Marketing E-commerce / D2C

Abandoned cart reminder

A few hours after a customer leaves items in the cart.

Complete orderI need help
Utility E-commerce / D2C

Confirm cash-on-delivery order

Cut fake COD orders by asking customers to confirm.

Confirm orderCancel order
Utility E-commerce / D2C

Order delivered

When the courier marks the order delivered.

Utility E-commerce / D2C

Return / refund update

Keep customers posted on returns.

Marketing E-commerce / D2C · Retail & kirana

New arrivals

Announce a new collection or stock.

Show meNot now
Utility Retail & kirana

Grocery order ready

When a WhatsApp grocery order is packed.

Marketing Retail & kirana

Weekly deals

Share this week’s best prices.

Order nowNot now
Utility Retail & kirana

Credit (udhaar) reminder

Politely remind about pending credit.

Marketing Coaching & education

Admission enquiry reply

Follow up with parents or students who enquired.

Book demoSend fees
Utility Coaching & education

Class reminder

Remind students of a class or test.

Utility Coaching & education

Fee reminder

Monthly or term fee reminder.

Utility Coaching & education

Test result

Share marks after a test.

Utility Real estate

Site visit confirmed

Confirm a scheduled property visit.

ConfirmReschedule
Marketing Real estate

New project launch

Announce a new project to interested buyers.

Send brochureBook site visit
Utility Real estate

Instalment reminder

Remind buyers about a payment milestone.

Utility Restaurant & food

Table booking confirmed

Confirm a reservation.

Utility Restaurant & food

Food order out for delivery

When the rider leaves.

Marketing Restaurant & food

Today’s special

Share a daily or weekend special.

Order nowSee menu
Utility Salon, spa & gym

Booking confirmed

Confirm a salon, spa or trainer slot.

ConfirmReschedule
Utility Salon, spa & gym

Membership renewal

Before a gym or salon membership ends.

RENEWCall me
Marketing Salon, spa & gym

Pamper offer

Weekday or seasonal offers.

Book nowNot now
Marketing Marketing agency

Lead follow-up

Reply to leads from ads or forms.

Call me todaySend details
Utility Marketing agency

Monthly report ready

Tell clients their report is ready.

REPORT
Utility Marketing agency · Real estate · Coaching & education

Meeting reminder

Remind about a call or meeting.

ConfirmReschedule

How to use these WhatsApp templates

On the WhatsApp Business app, copy a message, swap the highlighted parts for your customer's details and save it as a quick reply. On the WhatsApp Business API, every template must be approved by Meta before you can send it. In AutoChatly you pick one from the library and it is submitted with the right category, variables and sample values in one click.

Rules that get templates approved

  • Don't start or end the message with a variable, and never put two variables side by side.
  • Give one realistic sample for every variable (a name, an order number, an amount).
  • File order and payment updates as Utility and offers as Marketing. Meta re-categorises wrong ones, and it charges the two differently.
  • Add an opt-out line such as "Reply STOP to unsubscribe" to marketing messages.

Want to check how bold and italics look before sending? Use the WhatsApp text formatter.

When one chat at a time isn't enough

Reply to every customer automatically.

AutoChatly runs on the official WhatsApp Business API: broadcasts to all your customers, a chatbot that answers 24×7, a shared inbox for your team and OTP login for your app. Prices in rupees, free plan included.

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FAQ

Questions, answered.

What is a WhatsApp message template?

A message format approved by Meta that a business can send to customers on the WhatsApp Business API, including outside the 24-hour reply window. Variables like {{1}} are replaced with the customer's name, order number and so on.

Can I use these templates on the WhatsApp Business app?

Yes, as quick replies or broadcast text. On the WhatsApp Business API they must be submitted to Meta first. AutoChatly submits them for you in one click.

Why do templates get rejected by Meta?

Common reasons: a variable at the very start or end, two variables next to each other, missing sample values, a marketing message filed as utility, or misleading content. These templates avoid all of them.

What is the difference between marketing and utility templates?

Utility templates are about an existing order or account, like confirmations and reminders. Marketing templates promote offers or products. Meta charges them at different rates.

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